Skip to main content

Digital Trends may earn a commission when you buy through links on our site. Why trust us?

Ending EV tax rebate could seriously harm Tesla, Chevrolet, and Volkswagen sales, study finds

Elon Musk holding two thumbs up.
Pool/Getty Images

Many analysts predict that sales of electric vehicles will be hit should the incoming Trump administration carry out its plans to end the $7,500 federal tax incentives on EV purchases and leases.

While predictions vary, with some expecting this would lead to a 27% drop in demand for EVs, research firm J.D. Power took an extra step and asked consumers how rebates had influenced their decision to buy an EV.

Recommended Videos

J.D. Power’s study confirmed the federal tax credits have played a critical role in consumer decisions: Among premium brand EV owners, 64% say that incentives were a primary driver of their decision to purchase or lease their EV. Among mass market EV owners, 49% selected their vehicle based on tax credits and incentives.

Please enable Javascript to view this content

More specifically, the survey found Volkswagen, Chevrolet, and Tesla owners were the most heavily influenced by the incentives: Tax credits and incentive programs were cited as the top reason for purchase among 81% of Volkswagen buyers, 77% of Chevrolet buyers, and 72% of Tesla buyers.

By contrast, only 32% of Hyundai buyers, 24% of Kia buyers, and 21% of Toyota buyers said tax credits and incentives were a primary reason for their vehicle selection.

The findings suggest a different impact than the one recently predicted by Tesla CEO Elon Musk, a close adviser to President-elect Donald Trump. Musk recently gave his blessing to ending federal incentives for EVs, saying the move would probably be “devastating” to Tesla competitors while only affecting his company slightly.

Several trade groups, including the Zero Emission Transportation Association (ZETA), whose members include the likes of Tesla, Waymo, Rivian, and Uber, have come out in support of keeping federal incentives for both the production and sales of EVs.

The incentives have helped domestic manufacturers of EVs and their components, such as batteries, and boost job opportunities across the U.S., including in many Republican-led states such as Ohio, Kentucky, and Georgia, along with Michigan, according to ZETA.

Nick Godt
Freelance reporter
Nick Godt has covered global business news on three continents for over 25 years.
Tesla’s ‘Model Q’ to arrive in 2025 at a price under $30K, Deutsche Bank says
teslas model q to arrive in 2025 at a price under 30k deutsche bank says y range desktop lhd v2

Only a short month and half ago, Tesla CEO Elon Musk told investors that outside of the just-released driverless robotaxi, a regular Tesla model priced at $25,000 would be “pointless” and “silly”.

"It would be completely at odds with what we believe,” Musk said.

Read more
It looks like the end of the road for Cruise robotaxis
A Cruise autonomous car.

Autonomous-driving operations at Cruise look certain to end after its main backer, General Motors (GM), said it will stop funding the initiative.

GM, which has owned about 90% of Cruise since 2016, announced the decision in a statement shared on Tuesday. It follows a challenging period for Cruise after one of its autonomous cars ran over a woman after she was knocked into its path by a human-driven car in San Francisco in October 2023. The incident led to California regulators suspending Cruise's license to test its driverless cars on the state's streets, a decision that prompted Cruise to pause operations in other locations where it operated. It restarted low-level testing in Arizona in May 2024.

Read more
Hyundai Ioniq 9 vs. Kia EV9: Electric SUV sisters battle it out
Hyundai Ioniq 9 driving

The long-awaited Hyundai Ioniq 9 is finally on its way. Hyundai has taken the wraps off a production-ready version of the electric SUV, showing a modern vehicle that could well be the electric SUV to beat when it finally rolls out to the public. But it will have to contend with Hyundai’s sister company in order to truly gain the title of best electric SUV in its price range. The Kia EV9 has been a go-to option for a few years now.

But is one of these SUVs actually better, or are they just different? We put the Hyundai Ioniq 9 and the Kia EV9 head to head to find out.
Design
There are some similarities in the designs of the Hyundai Ioniq 9 and the Kia EV9, but they also look a little different. First, the similarities. Both vehicles are clearly SUVs, with larger blocky shapes. But, while the Kia EV9 has straight lines and sharper angles, the Ioniq 9 is a little curvier, with a rounded roofline and sculpted curves in the side panels.

Read more