Skip to main content

Geneva 2018: What we saw from Audi, BMW, Porsche, and more

Every year, Geneva hosts one of the biggest and most important car shows in the world. The Geneva Auto Show is where companies from all over the automotive spectrum convene to flaunt their latest and greatest creations. Anything goes: supercars, electric commuters, rugged SUVs, humble econoboxes, and futuristic concepts. We’ve even seen machines that run on liquid salt – no joke.

Part of the show’s appeal is that it’s held in Switzerland, a nation known for making watches, cheese, and chocolate … but not cars. The brand-neutral nature of the event places everyone on equal footing, something we can’t say about the trade shows held in Germany, France, China, or the United States. Here’s a recap of this year’s action-packed show.

Recommended Videos

2019 Audi A6

2019 Audi A6 live
Ronan Glon/Digital Trends
Ronan Glon/Digital Trends
Please enable Javascript to view this content

Audi digitally remastered the A6. Now in its fifth generation, the sedan receives evolutionary styling updates that bring it in line with the company’s most recent design language. If you ask us, the changes are subtle but they work. Inside, the A6 gets state-of-the-art technology like the triple-screen setup also seen on the stylish A7 and next-gen handwriting recognition software.

The European-spec A6 will launch with a turbocharged, 3.0-liter V6 engine tuned to send 340 horsepower and 368 pound-feet of torque to all four wheels through a seven-speed automatic transmission and, of course, Audi’s Quattro all-wheel drive system. The six-cylinder gains a trick belt starter alternator (BAS) linked to a lithium-ion battery pack to form a fuel-saving mild hybrid system.

Smarter and cleaner, the new A6 will go on sale in its home country of Germany this summer. Audi will release information about the U.S.-spec model in the coming months. The performance-flavored S- and RS-badged models will follow later in the production run.

BMW M8 Gran Coupe concept

BMW M8 Gran Coupe concept live
Ronan Glon/Digital Trends
Ronan Glon/Digital Trends

The BMW 6 Series is dead; long live the 8 Series! Actually, the 6 Series isn’t entirely out of the picture. It recently morphed into a hatchback-sedan cross. Its sporty spirit will live on in the 8 Series, a nameplate BMW will soon resurrect after a nearly two decade-long hiatus. We got an early taste of the 8 Series coupe last year, both as a concept car and as a race car. In Geneva, we saw a preview of a four-door 8 Series with a fastback-like roof line. It will take the torch from the 6 Series Gran Coupe.

Attending auto shows all over the world has taught us that, with the notable exception of the stunning Villa d’Este show cars, BMW rarely builds a concept just for kicks. If you see it on the show floor, odds are it’s already well on its way to production behind the scenes. The M8 Gran Coupe is no exception. It will join the 8 Series family before the end of next year.

2019 Jaguar I-Pace

2019 Jaguar I-Pace live
Ronan Glon/Digital Trends
Ronan Glon/Digital Trends

Jaguar’s first regular-production electric car, the I-Pace, showed its face in Geneva. The crossover stays fairly close to the eponymous concept unveiled at the 2016 Los Angeles Auto Show. It wears a bold, daring design that resembles nothing else on the road. It’s all about packaging. Its electric motors take up considerably less space than a comparable gasoline-powered engine. Stylists took advantage of that to sculpt with a bigger emphasis on sport than on utility.

The I-Pace impresses on paper, too. It’s equipped with two electric motors that deliver 394 hp and 512 lb-ft. of torque, enough for a brisk 4.5-second sprint from zero to 60 mph. Its 90-kilowatt-hour battery pack delivers up to 240 miles of driving range, a figure which places the Jag between the 75D and 100D variants of the Tesla Model X.

Porsche Mission E Cross Turismo concept

 

Porsche surprised everyone at the Geneva Auto Show with a concept car named Mission E Cross Turismo. Entirely electric, it’s an evolution of the Tesla-baiting Mission E concept introduced in 2015. It’s one step closer to production, both in terms of design and in terms of technology, but it takes the form of a station wagon instead of a sedan. Power comes from a 600-horsepower drivetrain made up of two electric motors and a lithium-ion battery pack. Floor it at a stop and you’ll reach 60 mph in 3.5 seconds.

So, is Porsche actually making an electric station wagon? We asked and the answer is “maybe.” The Cross Turismo is based on a production car so the chassis and the technology already exists. From what point, making it a reality is just a matter of designing and building the body. Porsche will do it if there is enough demand from buyers.

2019 Mercedes-AMG GT 4-Door Coupe

Mercedes-AMG GT sedan
Ronan Glon/Digital Trends
Ronan Glon/Digital Trends

The star of the Mercedes-Benz display in Geneva was the GT 4-Door Coupe, AMG’s first standalone sedan. The GT-inspired model takes the fight directly to the Porsche Panamera. The top-spec model uses a twin-turbocharged, 4.0-liter V8 engine that provides 630 hp. We heard it running on the show floor and it sounds every bit as good as it looks.

It was a big show for Mercedes. We also saw the updated C-Class, Maybach’s revised S-Class, and AMG’s take on the first new G-Class in nearly 40 years. The all-electric EQC we were expecting to encounter ended up being a no-show, but it’s still right around the corner. Don’t forget there’s an auto show in New York in just a few short weeks.

Toyota GR Supra Racing concept

Toyota Supra concept
Ronan Glon/Digital Trends
Ronan Glon/Digital Trends

We’ve spent years waiting for the born-again Toyota Supra. We have bad news if you’re in the same boat: It’s not quite ready. It’s almost here, though. Toyota showed what it calls a “modern racing concept” which signals its “commitment to bring back to the market” one of its most iconic sports cars. The term “concept” hints the production model is still at least a few months away from breaking cover, but the design study shown in Geneva gives us a better-than-accurate look at the next Supra.

Volkswagen I.D. Vizzion concept

Volkswagen Vizzion Concept live
Ronan Glon/Digital Trends
Ronan Glon/Digital Trends

Volkswagen stopped selling a flagship sedan in 2016 when it ended production of the Phaeton, though the model left American showrooms much earlier than that. The brand still has its eye on the segment, and the I.D. Vizzion concept hints at what it has in store.

It’s a long, low-slung sedan with a rakish roof line reminiscent of the Audi A7. It’s built on the MEB platform, the modular architecture developed from scratch to underpin every model that emerges from Volkswagen’s soon-to-launch electric car offensive. Don’t look for a V6 or a turbo four here; this is all battery power, all the time. And, befitting of its flagship status, it’s capable of driving autonomously. Volkswagen pledged to launch the Vizzion before 2022.

The rest

The list of debuts held in Switzerland also includes the second-generation BMW X4, Aston Martin’s vision of a future luxury car, Ferrari’s track-ready 488 Pista, Hyundai’s electric Kona and next-generation Santa Fe, the entry-level Lexus UX crossover, and Volvo’s newest station wagon. We saw the first two-door Range Rover in decades and the updated Porsche 911 GT3 RS. It’s the current model’s swan song.

Porsche 911 GT3 RS live
Ronan Glon/Digital Trends
Ronan Glon/Digital Trends

That’s not all. The Geneva show is like an iceberg. There’s the part we write about and photograph, the one that’s relevant to the American market. The Euro-centric portion doesn’t receive nearly as much attention but it’s considerably bigger. This year, Renault’s Alpine division showed two new variants of its exciting, Porsche Cayman-fighting A110 coupe. One is a lighter, more driver-oriented model; the kind we dream of taking to the track. The other is a more upmarket variant with a long list of creature comforts and amenities; the kind we’d love to blast down the French Riviera in.

Peugeot unveiled the next-generation 508, a Passat-sized sedan that buyers have, up until now, either not noticed or ignored entirely. That’s set to change. The new model looks drop-dead gorgeous. And, with Peugeot’s plans to return to America taking shape, we could see it here sooner or later. Watch this space for more details on the brand’s comeback.

Smaller companies were out in full force, too. Swiss start-up Elextra showed a 670-hp electric sedan with a zero-to-62-mph time of just 2.3 seconds. GFG Style (a company founded by Italian design master Giorgetto Giugiaro)  revealed an electric sedan, too, though it’s not quite as powerful. And, tuner TechArt displayed its take on the Panamera Sport Turismo. David Brown Automotive’s resto-modded Mini Remastered turned more than a few heads on the show floor. You can buy one in America, too.

David Brown Automotive Mini Remastered
Ronan Glon/Digital Trends
Ronan Glon/Digital Trends

We hear you: “What about the Americans?” Good question. Geneva is not where you typically go to ogle the latest concepts and production models from Detroit’s Big Three. Here’s why.

General Motors all but left Europe when it yanked Chevrolet out of the market and sold Opel to Peugeot. Cadillac is still there but it’s even smaller than low-volume brands like Lamborghini. Chrysler’s European division raised eyebrows with the broad scope of its failures, so it makes more sense to let better-established brands like Alfa Romeo, Jeep, and Fiat represent its parent company. Ford headed to the show with European-spec models like the Ka+ in tow. It’s a small, cheap city car that has never turned a wheel in Michigan, the Blue Oval’s home state.

Ronan Glon
Former Digital Trends Contributor
Ronan Glon is an American automotive and tech journalist based in southern France. As a long-time contributor to Digital…
EV sales surge could continue as Trump delays ending federal rebates, report says
Second-Gen Rivian R1S on a road

A surge in sales of electric vehicles in the final months of last year could continue well into 2025, as consumers continue to take advantage of federal tax incentives while they last, according to a report by the Associated Press.
On the day of his inauguration, President Donald Trump signed an executive order titled “Unleashing American Energy”, which says the government is “considering the elimination of unfair subsidies and other ill-conceived government-imposed market distortions that favor EVs over other technologies.”
During his campaign, Trump’s team said it was planning to end the Biden administration’s $7,500 tax credit on the purchase or lease of an EV, although it did not provide a timeline for doing so.
Americans rushed to take advantage of the incentive, helping fuel a surge of more than 15% in EV sales in the fourth quarter, according to Cox Automotive.
Recent surveys show that incentives have played a major role in fueling EV sales over the past few years, and that a majority of Americans are in favor of government incentives to help with the purchase of an EV.
Meanwhile, the wording in Trump’s executive order, which says his administration is still 'considering' its options, leaves room for ambiguity about the timing of its application.
“Temporarily, sales of EVs could skyrocket as car-buyers rush to take advantage of existing tax credits,” the report by the Associated Press says.
In order to repeal the EV tax credit, the Trump administration will need to obtain the approval of congress. The process will likely take place as part of broader negotiations on extending Trump’s first-term tax cuts, which are due to expire near the end of 2025.
It’s also not entirely clear if the Trump administration will seek to end the whole of the $7,500 EV tax incentive. In order to obtain the incentive for the purchase of an EV, restrictions apply for high-income households and for EVs with non-U.S. made batteries. But those restrictions don’t apply to leasing an EV.
According to Cox Automotive, members of the Trump administration are particularly keen on ending “this leasing loophole, which was created partly to appease Korean and Japanese automakers, who have invested billions in U.S. EV manufacturing.”
Ending rebates and other subsidies for EVs is also likely to meet challenges, be they legal or political, from different actors.
The Zero Emission Transportation Association (ZETA), a trade group whose members include the likes of Tesla, Waymo, Rivian, and Uber, has come out in support of incentives for both the production and the sale of EVs.
ZETA says the incentives for both EV and battery-makers have led to enormous investments and job gains in Republican-dominated states like Ohio, Kentucky, Michigan, and Georgia.

Read more
Tesla Model Y Juniper vs Rivian R1S: Can Tesla’s newest take out a much more expensive vehicle?
Tesla Model Y 2025.

Tesla and Rivian actually have a lot in common. Both are relatively new companies in the grand scheme of things, at least compared to the legacy automakers that are now switching to EVs, but their actual vehicles are pretty different. The Tesla Model Y is the most popular electric vehicle in America, serving as a high-tech crossover for those interested in buying a Tesla. The Rivian R1S is Rivian's electric SUV, obviously boasting a larger body, but also putting tech first.

On top of the Tesla Model Y being the most popular EV right now, it's also in the midst of getting a major refresh in the form of the Model Y Juniper. We're still early on in the rollout of that refresh, though. While Tesla has released the Model Y Juniper in its base form in China, the version of the vehicle being sold in the US right now is the so-called Launch Edition New Model Y, which is a high-performance version of the Model Y Juniper that comes with a high price tag. For this comparison, we'll use the specs from the both the entry-level Model Y Juniper being sold in China, and the launch edition New Model Y being sold in the U.S. Keep in mind, however, that until the Model Y Juniper gets a wider U.S. release, only the previous-generation Model Y is being sold alongside the Launch Edition New Model Y

Read more
Tesla Model Y Juniper vs Kia EV9: Can the new Model Y beat a large SUV?
White Tesla Model Y Juniper at a Supercharger

America's most popular electric vehicle, the Tesla Model Y, is getting a major refresh. Tesla already launched the Tesla Model Y Juniper in China, but now it's bringing the vehicle to the US.

Of course, the new Model Y has to go up against a host of competitive electric vehicles, some of which are larger, some faster, and some even cheaper. The Kia EV9 has been hailed for being one of the few full-size electric SUVs that offers a high-quality driving experience without completely breaking the bank.

Read more