Skip to main content

Digital Trends may earn a commission when you buy through links on our site. Why trust us?

Nvidia GPUs see massive price hike and huge demand from AI

It feels like we’ve only just emerged from the debilitating graphics card shortage of the last few years, but a new report suggests we can’t breathe easy just yet. Could a new GPU shortage be on the horizon, or are consumers safe from a return to another nightmare scenario?

According to DigiTimes (via Wccftech), Nvidia is seeing a huge surge in demand for its chips due to the explosion in artificial intelligence (AI) tools like ChatGPT. Nvidia offers a range of graphics cards that excel at AI tasks, including the A100 and H100, and the company is reportedly struggling to keep up in the wake of such massive demand.

Nvidia RTX 2060 Super and RTX 2070 Super review
Dan Baker/Digital Trends

Nvidia is especially feeling the strain in China, where the company is selling modified versions of the A100 and H100 in order to bypass U.S. sanctions. Because AI-capable chips are currently so hard to come by in the Chinese market, Nvidia’s modified chips — called the A800 and H800 — are absolutely flying off the shelves.

Recommended Videos

This has caused Nvidia to increase the price by up to 40% above MSRP, leading to the A800 selling for as much as $36,500. Even the Nvidia V100, a card that launched in 2018, is priced as high as $10,000.

Get your weekly teardown of the tech behind PC gaming
Check your inbox!

Nvidia is apparently aiming to serve its non-Chinese customers first, which has led to lengthy delays in getting an AI-focused GPU in China. Wait times have reportedly increased to as much as six months from the point of ordering.

Another GPU shortage?

Cryptocurrency mining rig from computer graphic cards.
A cryptocurrency miner attached to a laptop Getty Images

You might be wondering how that will be a problem for consumers. After all, Nvidia’s AI graphics cards are very different from its gaming GPUs, and it’s not like AI companies are going to be snapping up shedloads of the RTX 4090. Surely that means ChatGPT won’t cause another shortage, right?

Well, AI is booming right now, and it is clearly a priority area for Nvidia. The risk is not that companies will buy up every single gaming GPU, but that Nvidia decides to allocate more resources towards high-end business GPUs — the type that shine when it comes to AI workloads – at the expense of consumer graphics cards.

If that comes to pass, it might become much harder to get your hands on a GPU. That doesn’t appear to be happening just yet, but it may not be something that can be entirely ruled out in the future.

While the cryptocurrency boom that fueled the last GPU shortage appears to be over (at least for now), the AI revolution is rearing its head. In fact, many former crypto miners are apparently pivoting to AI in a bid to remain profitable.

It’s a warning sign of what might lie ahead for anyone desperate to get a new graphics card. While a new GPU shortage is by no means guaranteed, the needs of AI businesses could heap more pressure on the graphics card supply chain.

Alex Blake
Alex Blake has been working with Digital Trends since 2019, where he spends most of his time writing about Mac computers…
ChatGPT just dipped its toes into the world of AI agents
OpenAI's ChatGPT blog post is open on a computer monitor, taken from a high angle.

OpenAI appears to be just throwing spaghetti at this point, hoping it sticks to a profitable idea. The company announced on Tuesday that it is rolling out a new feature called ChatGPT Tasks to subscribers of its paid tier that will allow users to set individual and recurring reminders through the ChatGPT interface.

Tasks does exactly what it sounds like it does: It allows you to ask ChatGPT to do a specific action at some point in the future. That could be assembling a weekly news brief every Friday afternoon, telling you what the weather will be like in New York City tomorrow morning at 9 a.m., or reminding you to renew your passport before January 20. ChatGPT will also send a push notification with relevant details. To use it, you'll need to select "4o with scheduled tasks" from the model picker menu, then tell the AI what you want it to do and when.

Read more
Nvidia celebrates Trump, slams Biden for putting AI in jeopardy
The Nvidia RTX 5090 GPU.

In response to new export restrictions placed on AI GPUs, Nvidia posted a scathing blog criticizing the outgoing Biden-Harris administration. The administration's Interim Final Rule on Artificial Intelligence Diffusion largely targets China with restrictions on AI GPUs, according to Newsweek.

Nvidia disagrees. "While cloaked in the guise of an 'anti-China' measure, these rules would do nothing to enhance U.S. security. The new rules would control technology worldwide, including technology that is already widely available in mainstream gaming PCs and consumer hardware. Rather than mitigate any threat, the new Biden rules would only weaken America’s global competitiveness, undermining the innovation that has kept the U.S. ahead," wrote Nvidia's vice president of government of affairs Ned Finkle.

Read more
The 10 announcements that made 2024 a landmark year for AI
ChatGPT and Siri integration on iPhone.

We've officially passed the second anniversary of the start of the AI boom, and things haven't slowed down. Just the opposite. Generative AI is ramping up at a pace that feels nearly overwhelming, expanding into new platforms, mediums, and even devices at a relentless pace.

Here are the 10 announcements that made 2024 a monumental year in the world of AI.
OpenAI releases GPT-4o

Read more