Skip to main content

Nvidia and AMD GPU prices could skyrocket again in 2023. Here’s why

The price of both Nvidia and AMD GPUs could skyrocket in 2023, providing an extra incentive to order your new graphics card before the end of year. If the costs do rise, it won’t be a conspiracy by Nvidia and AMD to make amore profit, but rather an unfortunate circumstance of U.S. import tariffs expiring.

The U.S. Trade Representative recently announced that tariff exemptions were extended for several products, but hasn’t updated the exclusion for graphics cards. The exemption will expire on December 31, 2022, unless it’s renewed in the next few weeks. This means we could see prices could jump by as much as 25% in 2023.

Three graphics cards on a gray background.
Jacob Roach / Digital Trends

That could hurt badly, especially since, after several years of rapidly increasing GPU prices and limited availability, graphics cards supplies have somewhat stabilized, along with prices. But as we’ve seen with cards like the RTX 4080, companies like Nvidia are starting to build the rising costs into the retail prices.

Recommended Videos

Imagine if the Nvidia GeForce RTX 4090 rose from its already expensive $1,600 cost to an eye-watering price of $2,000. That’s what a 25% increase looks like. An AMD Radeon RX 6950 XT that currently sells for $1,100 could shoot up near $1,400 in January of 2023, pulling almost $300 out of the tight budget you might be facing in the new year.

The strong tariffs on imports from China began in 2019, and many are still in effect today. The U.S. government has added several exclusions, including the graphics card exemption that Nvidia requested in December of last year. With supply issues causing additional costs to electronics manufacturers, the tariff was proving to be a heavy burden on an already struggling industry.

If you’ve been considering an upgrade of your GPU, it might be wise to make that purchase before the end of the year.

Alan Truly
Alan Truly is a Writer at Digital Trends, covering computers, laptops, hardware, software, and accessories that stand out as…
Nvidia’s AI obsession is causing delays in its PC business
Logo on the Nvidia GeForce RTX 5080.

Component manufacturer, Nvidia appears to be short on GeForce RTX 50 series GPUs for laptops, which were originally set to launch in January.

Reports indicate that the supplier has been so focused on developing AI Chips that other parts of its business have lapsed. This has caused delays in supplying the GeForce RTX 50 Series chips to computing partners.

Read more
Nvidia may release the RTX 5070 in March to counter AMD’s RDNA 4 GPUs
The RTX 5070 in a graphic.

Nvidia’s upcoming RTX 5070 may now be launching in early March, according to industry analyst MEGAsizeGPU (@Zed__Wang on X). Initially expected to debut in February, the source suggests that the mid-range Blackwell GPU has been pushed back—potentially as a strategic move to counter AMD’s upcoming Radeon RX 9070.

Unveiled at CES 2025, the RTX 5070 is currently the most affordable GPU from the RTX 50-series lineup, at least till the RTX 5060 series goes official. It is powered by the GB205 GPU, featuring 48 Streaming Multiprocessors (SMs), 6,144 CUDA cores, and is equipped with 12GB of GDDR7 memory. The GPU utilizes a 192-bit memory interface, delivering a bandwidth of 672GB/s.

Read more
Nvidia RTX 50-series GPUs: performance, specs, prices, availability
The RTX 5090 sitting next to the RTX 4090.

Nvidia has announced its new line of GPUs, the RTX 50-series -- and the first two are almost here, ready to rival the best graphics cards. We were already able to get our hands on the RTX 5090, which is why we now have a better idea of what these cards are capable of.

While we're still waiting for the RTX 5080, RTX 5070 Ti, and RTX 5070, we know that Nvidia is promising some huge leaps in performance, thanks to the new AI powers of DLSS 4. Here's everything you need to know about Nvidia's RTX 50-series.
RTX 50-series: pricing and release date

Read more