Skip to main content

Amazon slashes prices of Echo and Fire TV devices for Prime Day

Image used with permission by copyright holder
Best Prime Day Deals Samsung Deals
This story is part of the Digital Trends Amazon Prime Day Coverage 2024

Prime Day is here. Okay, not quite. We still have a few hours to go until the event itself kicks off, but that hasn’t stopped Amazon from discounting everything from Echo Dots and Fire TVs to Fire tablets to their lowest-ever prices. I guess when you run the show you can do as you please. Anyhow, the retailer has confirmed that Amazon device sales are in fact Prime Day deals — as indicated by the small badge on the product pages — and has reassured us that the pricing will remain the same through the end of the shopping bonanza on October 14.

The best single best deal? The retailer has the Amazon Echo Dot for just $19. This is the cheapest it has ever offered the puck-sized smart speaker, down $3 from the $22 we saw on Black Friday and Cyber Monday. Of course, that’s not the only offer to write home about. It’s also offering the souped-up Amazon Echo Studio for $150, down $50 from the usual $200, and has the top-rated Fire HD 10 tablet for just $80. That’s $70 under sticker. Oh, and did we mention the Fire TV Recast (500GB) is on sale for just $130. Wait for it… That’s a savings of $100. Wowzers.

When is the best time to buy Amazon devices?

Prime Day, duh! Amazon has said on multiple occasions that it saves its biggest discounts for Prime Day, slashing prices of its hardware by even more than it does on Black Friday and Cyber Monday. That’s why you can shop now with confidence that these same products won’t be cheaper next month, or the month after. The only time we are likely to see them cheaper is on Prime Day next year, but what good is that? The holidays are right around the corner, you’re stuck at home, and you want the latest must-have tech now. It’s safe to buy, my friends.

Please enable Javascript to view this content

Should I buy these Amazon devices now or wait for Prime Day tomorrow?

Amazon has branded these offers ‘Early Prime Day Deals’, meaning the prices will remain the same right through the end of Prime Day on October 14. It has even confirmed as much to Digital Trends. Unlike the other offers we’ll see, there’s no rush to bag these. Based on what has happened before, the e-commerce titan tends to have enough stock of these items to last the entire event, further evidenced by the fact there’s no percentage claimed indictor on their respective product pages. In short, though: There’s no harm in buying them now

Josh Levenson
Former Digital Trends Contributor
Josh served as Director of Commerce and SEO for Digital Trends Media Group, helping our Editorial teams put their quality…
Which Amazon Echo should you buy on Prime Day 2022? 
Echo Show 15 with base.

There was a time when it was easy to choose which Amazon Echo device to buy because there wasn’t much of a selection. These days, Amazon has an entire stable of devices ready to respond and carry out your commands. That makes things a bit trickier for those who are looking to pick up their first (or add another) Echo device among Prime Day Amazon Echo deals. You can also review some of the best deals year round.

We’ve tested and tried each Echo device to find the best of the lot. This year, we think it’s the Echo Show 10. With its high-quality 360-degree speaker, a large screen, and the ability to pan around the room to double as a security camera or video conferencing dynamo, it’s a great all-around choice. Even so, depending on how you want to use an Echo Show and how much space you have, there’s certainly a case to be made for other Echo devices.
Which Amazon Echo should you buy on Prime Day 2022?
Echo Dot (4th Gen)

Read more
Prime Day vs. Black Friday: When’s the best time to shop?

Two of the biggest sales events of the year are Amazon's Prime Day and Black Friday, but how do you know which is the best one to shop? And are there key differences between the two events? With Prime Day coming up fast now that the Prime Day date for 2022 has been confirmed, you may be thinking you should favor that sale. Read on as we weigh up Prime Day versus Black Friday and explain everything you need to know about the two sales events.
What is Prime Day?
Prime Day is Amazon's annual sales event to mark its birthday. It's exclusively for Amazon Prime members rather than anyone with an Amazon account, but it's possible to access the deals via an Amazon Prime free trial if you subscribe at the same time as the event.

After two years of the event moving around due to the COVID-19 pandemic, Prime Day 2022 returns to its traditional July slot and will run July 12 and July 13. As well as that, there will be early deals commencing June 21 in the run up to the big event.

Read more
Amazon Prime Day 2022 dates confirmed: July 12 and July 13
Prime Day graphic with multiple products.

Amazon Prime Day will start at 3AM ET / 12AM PT on July 12 and run through July 13 this year.

At the same time, it also announced that early deals will start June 21 in the run up to the big event. These deals will include 55% off select Amazon devices, up to 50% off Fire TV, as well as extensive deals from top brands like De'Longhi, Dove, and SodaStream.

Read more