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These Sony OTC hearing aids offer optimized audio and all-day comfort

Man wearing Sony CRE-C10 OTC hearing aids.
Sony / Sony

There’s a lot to be said about OTC or over-the-counter hearing aids. They’re more accessible, usually because they’re more affordable, and you don’t need a prescription to get some. That’s precisely why they’re called “over-the-counter.” Of course, they’re really meant for mild to medium hearing loss, however. If you experience severe hearing loss you’ll need to go to your local physician, as you might expect. But also one of the great things about this relatively new, untapped category of sound devices is that there are a lot of great options from brands you wouldn’t expect. Take Sony, for instance, which has several OTC hearing aid options, and they’re available at Best Buy of all places.

You can walk in, off the street, and walk out with them same-day, or buy them online and have them shipped to your house. How’s that for excellent service and accessibility? But if you need a quick introduction to some of Sony’s best OTC hearing aid options, we’ve got you covered.

Sony CRE-C10 discreet OTC heading aids — $800

Sony CRE-C10 hearing aids.
Sony

Meant for everyday balance and to vastly improve your casual experiences, these self-fitting hearing aids rely on replaceable batteries. Don’t worry, that’s a lot more convenient than it sounds. They use traditional size 10 Air batteries and last for up to 70 hours. When you need new batteries you simply replace them. As for the earbuds, they analyze and optimize sound based on your surroundings, ensuring you can always hear the conversations happening around you. Plus, they’re FDA-cleared, sync with the Sony Hearing Control app, and feature a sleek, discreet design.

Sony CRE-E10 earbud-style OTC rechargeable hearing aids — $1,100

Sony CRE-E10 OTC hearing aids.
Sony / Sony

If you prefer your earbuds or hearing aids with rechargeable batteries, these are the best option for you. They last for up to 26 hours on a single charge, but a quick 15-minute charge will net you another 2.5 hours in a pinch. They can be easily controlled using the Sony Hearing Control app, with settings to personalize them to your individual hearing profile. You get an FDA-cleared device with prescription-grade sound quality that optimizes and analyzes your surroundings, adjusting your experience to match. They work better as a pair for noise reduction and directionality support. Plus, they’re designed to be incredibly comfortable for all-day use.

Briley Kenney
Former Digital Trends Contributor
Briley has been writing about consumer electronics and technology for over a decade. When he's not writing about deals for…
Get all-day hearing clarity with Sony’s self-fitting OTC hearing aids
Man wearing Sony CRE-C10 OTC hearing aids.

OTC or over-the-counter hearing aids are a relatively new category of products that offer accessible, affordable access to the aforementioned technology. Usually, hearing aids are expensive and only available through a prescription. That's no longer the case, especially with Sony's OTC self-fitting hearing aids. They feature replaceable batteries that offer all-day hearing clarity blending modern technology and comfort to ensure you can adapt to your surroundings. Get prescription-grade sound quality via FDA-cleared OTC hearing aids that analyze and optimize sound based on your environment. Here's the best part, today they're $100 off at Best Buy. Normally $800, grab them for $700.

 
Why you should shop these Sony OTC self-fitting hearing aids at Best Buy
The discreet, earbud-style Sony hearing aids offer everyday clarity and balance. If you must know the model number, these are the Sony CRE-C10. They fit comfortably inside the ear canal, offering prescription-grade sound quality. The settings are fully adjustable within the Sony hearing control app, as well. But there's one major difference between the CRE-C10 and the CRE-E10. The former has traditional size 10 batteries offering up to 70 hours of continuous use. When the batteries die, you can simply replace them.

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Update 10/10/24: Most of the TV deals from the sale are still live, but laptop sales dwindles considerably once the official "48-Hour Sale" ended.

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We're going to do a longer listing of more and more elsewhere (our dedicated Best Buy Big Deal Days TV deals article), where we'll cover a wider selection. But there's no reason to not start checking out a few of the best deals here, too.
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Update 10/10/24: If you've missed out on buying a TV in the last couple of days, you'll be happy to know that there are still a lot of great deals that are worth grabbing. We've updated the list below with the latest deals and prices, so be sure to snag something ASAP!

Unfortunately, Amazon's Big Deal Days sales event is over, but that doesn't mean that there aren't still a lot of great TV deals that you can take advantage of. We're covering the entirety of Best Buy's Big Deal Days competitor sale elsewhere (we discuss their TVs, but also laptops and other gear) but here it is all about TVs. While you can also check out the best Big Deal Days TV deals, one exciting part of looking at TVs at Best Buy is that Best Buy Plus and Total members also get a $50 bonus when they spend $50 or more... all the way through October 20. That means that deals both before and after Amazon's event are going to be special at Best Buy.

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