Skip to main content

AT&T’s spin on buying T-Mobile: “Mobilize Everything”

AT&T's Randall Stephenson, Deutsche Telekom's Rene Obermann
Image used with permission by copyright holder

AT&T has begun laying out its case to federal regulators as to why they should approve its proposed $39 billion acquisition of T-Mobile USA, filing an enormous public interest statement (PDF) with the Federal Trade Commission. Under the mantra “Mobilize Everything,” AT&T is positioning the acquisition as a significant benefit to the United States public and communities, and says the acquisition will enable the combined company to bring 4G LTE broadband service to over 97 percent of the U.S. population. AT&T also highlights the competitive positions of Verizon Wireless and Sprint—characterizing their spectrum holdings as stronger than their own—and posits that T-Mobile is being eaten alive by “maverick” players in the market like MetroPCS, U.S. Cellular, and Leap.

According to AT&T, the explosion of smartphones and related wireless Internet devices like the iPad has increased the amount of data traffic its network must support by some 8,000 percent between 2007 and 2010, and the company is facing capacity constraints “more severe” than any other wireless provider. AT&T also argues that acquiring T-Mobile won’t impact competition because AT&T never considered T-Mobile an important factor when making strategic decisions. To hear AT&T tell it, the company was happy to see T-Mobile be eroded by the likes of MetroPCS and Leap and never gave the company a second thought.

Recommended Videos

AT&T’s basic case for the T-Mobile acquisition is that, by acquiring T-Mobile’s existing cell towers and spectrum licenses, the combined company will not only be able to meet demand for data-intensive mobile services, but will be able to bring mobile broadband to the vast majority of the U.S. population—a key policy goal of the Obama administration. AT&T estimates that by taking over T-Mobile’s existing sites it can leapfrog as might as eight years of licensing, regulation, and zoning processes it would otherwise have to endure in an effort to build out its network.

Other industry watchers aren’t having it, and continue to characterize AT&T’s acquisition of T-Mobile as a move to reincarnate the “Ma Bell” monopoly, only this time with a mobile twist. “Make no mistake,” wrote Free Press Research Director S. Derek Turner, in a statement. “This deal is about eliminating a competitor and nothing more. AT&T has chosen the marketing slogan ‘Mobilize Everything’ to sell this competition-killing deal, but it’s clear their real goal is to ‘Monopolize Everything.'” Critics note that if the deal were approved Verizon Wireless and AT&T would control about 80 percent of the current mobile marketplace, leaving Sprint and “maverick” carriers to tussle over the scraps. Sprint has also indicated it will vigorously oppose the merger.

AT&T and T-Mobile hope to close the deal within a year.

Geoff Duncan
Former Digital Trends Contributor
Geoff Duncan writes, programs, edits, plays music, and delights in making software misbehave. He's probably the only member…
T-Mobile is getting rid of its misleading ‘Price Lock’ policy
T-Mobile CEO Mike Sievert standing in front of a banner that reads Internet Freedom.

T-Mobile just got into some trouble with the National Advertising Program (NAD), a part of the BBB National Programs, an independent non-profit organization, for advertising its supposed “Price Lock” policy for 5G internet service.

Basically, the premise behind the “Price Lock” was a promise not to increase prices for customers who were on the Un-Contract Promise: “Starting January 18, 2024, customers activating or switching to an eligible rate plan get our Price Lock guarantee that only you can change what you pay—and we mean it!”

Read more
5 carriers you should use instead of T-Mobile
The T-Mobile logo on a smartphone.

When it comes to performance, quality, and reliability, T-Mobile is undoubtedly one of the best carriers in the U.S. It offers the fastest speeds and the broadest coverage with reasonably priced plans that include quite a few perks.

However, that may still add up to more than you want to pay; top-notch performance comes with a higher price tag attached. The good news is that T-Mobile is far from the only game in town. In addition to the other two of the big three U.S. carriers -- AT&T and Verizon -- there are dozens of Mobile Virtual Network Operators (MVNOs) that piggyback on the big carrier networks with more affordable plans that offer the same coverage and great performance at a fraction of the price. You’ll get fewer perks, and customer service may not be as responsive, but those may be reasonable tradeoffs for how much you’ll save.

Read more
T-Mobile is buying one of the largest carriers in the U.S.
Cell phone tower shooting off pink beams with a 5G logo next to it.

If you were impacted by T-Mobile's latest price hike and were looking for an alternative carrier, we have some bad news — T-Mobile is buying US Cellular. For those unaware, U.S. Cellular is the fifth-largest carrier in the U.S. despite being a regional carrier based mostly in the Chicago area. Unlike mobile virtual network operators (MVNOs) like Metro by T-Mobile or Visible, which piggyback on a parent carrier’s network, US Cellular has its own towers and stores.

The deal would see T-Mobile pay $4.4 billion to take over US Cellular’s wireless customers, stores, and 30% of its spectrum assets. It includes a combination of cash and T-Mobile assuming $2 billion of U.S. Cellular’s debt. US Cellular will keep control of 4,400 of its towers and 70% of its spectrum portfolio, but T-Mobile will extend its leases for 600 US Cellular towers and sign new long-term leases on 2,015 more towers. In a conference call about the deal, T-Mobile also committed to hiring a significant number of U.S. Cellular associates.

Read more