The popular visual media app has partnered with AEG Live to provide coverage from some of its biggest music events in the form of Live Stories.
Soon, when you log in to Snapchat, you’ll be seeing clips from festivals including FYF Fest, Stagecoach Country Music Festival, Panorama, New Orleans Jazz & Heritage Festival, and Hangout Music Festival.
“Partnering with AEG Live helps us capture thousands of unique perspectives from the event, allowing our community to dive in to the story and feel like they are actually there — from backstage to the front row,” Ben Schwerin, director of partnerships at Snapchat, told CNet.
Like its previous Live Story deals with brands such as the NFL and WWE, the music festival clips will be a mixture of community-sourced snaps, alongside exclusive behind-the-scenes images and videos from the sponsor. Most recently, the app struck an historic deal with NBC to broadcast footage from the 2016 Olympics in Rio.
The AEG Live partnership will also include a set of unique geofilters, one for each festival, that can only be used in the vicinity of the event.
Snapchat has a long-standing relationship with the music industry and musicians. Not only do the latter use it to broadcast their antics, but popular artists including Future and Ariana Grande have also used the app to preview tracks. Last year, Snapchat took big strides into original content with the launch a series of year-in-review music channels dedicated to different genres. Additionally, MTV has its very-own Discover channel, which it is increasingly handing over to artists to capture live events.
